Can we email a list we purchased?

We do not send to purchased lists. Beyond the consent problem, recipients who never opted in mark messages as spam, which damages your sending reputation and harms delivery of every future email including to people who did opt in.

Why do our emails land in spam?

Most often because sender authentication is not configured, or because the list contains addresses that never opted in. Content and subject lines matter far less than these two, which is why they are addressed first.

Do templates work properly in Arabic?

They have to be built for it. Email clients handle right-to-left layout inconsistently, so Arabic templates are tested across the common clients rather than assumed to work because they look correct in one.

How often should we send?

Regularly enough to be expected, rarely enough to stay welcome. A predictable rhythm matters more than frequency, because irregular sending is what trains recipients to ignore or unsubscribe.

Are open rates still meaningful?

Much less than they were. Privacy protections in mail clients pre-load images, which registers opens that never happened. Clicks, replies and resulting enquiries are the figures worth acting on.

How is this different from marketing automation?

Email marketing is the messages and the list. Marketing automation is the logic that decides who receives what and when, based on behaviour. Email is often the first channel an automation programme uses, but the two are separate pieces of work.

What happens to our list if we stop working with you?

It stays yours. The platform account is in your organization's name and the contact data belongs to you, so nothing needs to be recovered or negotiated.

Email that reaches the inbox

We build and run email programmes — newsletters, campaigns and nurture sequences — with bilingual templates, proper segmentation, and the deliverability work that decides whether any of it is seen.

In short

Email marketing is direct communication with people who have given you their address. It is the one channel where the audience is genuinely yours rather than rented from a platform, which makes list quality and deliverability more important than volume.

A good fit when

You have a list of people who genuinely opted in
The sales cycle is long and contacts need nurturing between conversations
You publish content worth sending to people who asked to hear from you
Existing customers should hear about services they do not yet use

Not the right fit when

The list was bought or scraped — sending to it damages your sending reputation
There is nothing to say beyond a promotion
Nobody can maintain a schedule; irregular sending trains people to ignore you
You need new audiences rather than contact with existing ones

Not sure this is the right fit for your process?

Tell us what the process looks like and we will say plainly whether automation is worth it — including when it is not.

Ask our Riyadh team Estimate what this could save See the automation glossary

We reply within one business day.

What we run with Email Marketing

Campaign and newsletter programmes with a defined purpose per send
Bilingual templates that render correctly in Arabic and English clients
Segmentation so the message matches the recipient rather than going to everyone
Deliverability setup so messages arrive rather than landing in spam

What you gain

An audience you own

A list is not rented from a platform, so reach does not decline because an algorithm changed.

Messages that arrive

Authentication and list hygiene are handled, which is what decides inbox placement rather than subject lines.

Relevance through segmentation

Recipients receive what relates to them, which protects the list from the unsubscribes that broadcasting causes.

How it compares

Consideration	Email	Social media	Paid advertising
Who owns the audience	You	The platform	Nobody — rented per click
Cost per additional message	Near zero	Near zero	Paid every time
Reaches new people	No	Sometimes	Yes
Suits long sales cycles	Very well	Weakly	Poorly
Main risk	Deliverability	Algorithm change	Rising cost

Email against other channels for reaching known contacts.

How we implement it

Assess the list honestly
Establish where contacts came from and remove anything not genuinely opted in before sending.
Configure authentication
Set up sender authentication so messages are trusted, since this decides inbox placement more than content does.
Segment by relevance
Group contacts so each message goes to people it actually applies to.
Build bilingual templates
Create templates that render correctly right-to-left and left-to-right, tested across common clients.
Establish a schedule
Set a rhythm recipients can expect, because irregular sending reduces engagement over time.
Measure what follows the click
Track replies and enquiries rather than opens, which privacy features have made unreliable.

Limitations to plan for

Email only reaches people already on your list; it does not create new audiences
Deliverability can be damaged quickly and recovers slowly
Arabic rendering varies across email clients and needs testing per template
Open rates have become unreliable as a metric because of privacy protections