Filmed video or motion graphics — which do we need?

Motion graphics suit explaining processes, software and systems, where there is nothing physical to film. Filmed video suits people, places and culture. The choice follows the subject rather than preference.

Do you produce Arabic and English versions?

Yes, and they are scripted together rather than translated afterwards. Arabic voiceover and English voiceover run to different lengths for the same content, which affects the edit and has to be planned for.

Why do subtitles need planning before filming?

Because they occupy frame space. Composing a shot without allowing for them means subtitles later cover faces or on-screen text, and fixing that after the edit is expensive.

How long should a video be?

As long as the message needs and no longer, which differs by platform. A social cut and a website explainer are different lengths, which is why distribution is decided before scripting rather than after.

Do we receive the source files?

Yes. Raw footage and project files are handed over on completion, so future edits are not dependent on us holding the material.

How does video help search visibility?

Indirectly. Video itself is not text, so captions and the surrounding page provide what search engines read. A video with a proper transcript on a relevant page contributes; an uncaptioned video embedded alone contributes little.

What is needed from us during production?

Access and decisions, mostly. Scheduling people and locations, approving the script, and giving consolidated feedback at the review stage. Scattered feedback across several rounds is the usual cause of delay.

Video and motion for Saudi audiences

We produce video and motion content — explainers, corporate films, social cuts — built bilingually, with Arabic subtitling and versions shaped for each platform.

In short

Video production covers planning, filming or animating, and editing visual content. Motion graphics animate design rather than filmed footage, which suits explaining processes and systems where there is nothing physical to film.

A good fit when

The offering is hard to explain in text alone
You need content for platforms where video reaches further than text
Recruitment depends on showing what the organization is like
A process or system needs demonstrating rather than describing

Not the right fit when

The message is still changing — video is expensive to re-edit
There is no plan to distribute it once made
Information changes frequently and would date the video quickly
A written page would serve the same purpose and be easier to update

Not sure this is the right fit for your process?

Tell us what the process looks like and we will say plainly whether automation is worth it — including when it is not.

Ask our Riyadh team Estimate what this could save See the automation glossary

We reply within one business day.

What we run with Video & Motion

Explainer videos and motion graphics for services and processes
Corporate and recruitment films
Social-first cuts formatted per platform rather than one video reused
Arabic and English versions with subtitling and voiceover

What you gain

Complex things explained quickly

Motion graphics show a process in a minute where a page of text would be skipped.

Built for silent viewing

Subtitling is planned in, because most social video is watched without sound.

One shoot, many formats

Planning platform cuts before filming avoids re-shooting for a different aspect ratio later.

How it compares

Consideration	Video and motion	Written content	Live demonstration
Cost to produce	High	Low	Low per session
Cost to update	High	Low	None
Scales to many viewers	Yes	Yes	No
Explains a process	Very well	Adequately	Very well
Searchable text	Only via captions	Fully	No

Video against other formats for explaining an offering.

How we implement it

Define the purpose and the audience
Establish what the video must achieve and who watches it before any scripting.
Plan distribution first
Decide where it will be published, since that determines length, format and aspect ratio.
Script in both languages
Write for Arabic and English together so neither version is a constrained translation.
Produce
Film or animate, leaving frame space for subtitles and planned platform crops.
Edit per platform
Cut the versions each platform needs rather than resizing one master.
Publish and caption
Deliver with subtitle files and platform-appropriate metadata so it is findable and watchable in silence.