How much budget do we need to start?

Enough to gather reliable data before judging results, which depends on how expensive clicks are in your category. Too small a budget produces numbers too noisy to learn from, which wastes the spend entirely.

Which platform should we advertise on?

It depends on intent. Search captures people already looking for a solution; social reaches people who are not yet looking but match the profile. For enterprise services in Saudi Arabia, search and LinkedIn usually carry more intent than broad consumer platforms.

Do you write ads in Arabic?

Yes, written natively rather than translated. Translated ad copy consistently underperforms because tone and phrasing that work in English rarely carry over, and character limits behave differently.

Who owns the ad accounts?

You do. Accounts are created under your organization with agency access granted, so your campaign history and audience data remain yours if the relationship ends.

What is a reasonable cost per enquiry?

It varies far too much by category to quote in advance. The honest approach is to establish your actual figure with a controlled test, then judge whether that number works against what a customer is worth to you.

How quickly should campaigns be changed?

Slower than most people expect. Changing before there is enough data means reacting to noise, which usually makes performance worse rather than better.

Should we run paid advertising and SEO together?

They complement each other well. Paid produces enquiries immediately and reveals which messages and queries convert; that evidence then makes the slower SEO work considerably better targeted.

Paid campaigns measured on outcomes

We plan and run paid campaigns across search and social — with Arabic-first creative and measurement tied to enquiries and revenue rather than clicks and impressions.

In short

Paid advertising is buying placement in search results and social feeds. Its advantage is speed and control: campaigns can start producing enquiries within days. Its cost is that traffic stops the moment spending stops, which makes measurement and targeting decisive.

A good fit when

You need enquiries now rather than in six months
You are launching something and have no search presence yet
Demand is seasonal and needs to be captured in a defined window
You want to test whether a message works before investing in content

Not the right fit when

There is no budget to sustain it — campaigns stopped early rarely produce learning
The website cannot convert the traffic it receives
Nobody can follow up on enquiries quickly enough to matter
The product is not yet defined enough to write a clear offer

Not sure this is the right fit for your process?

Tell us what the process looks like and we will say plainly whether automation is worth it — including when it is not.

Ask our Riyadh team Estimate what this could save See the automation glossary

We reply within one business day.

What we run with Paid Advertising

Search campaigns capturing people actively looking for what you offer
Social campaigns on the platforms your audience actually uses
Arabic-first creative written for the market, not translated at the end
Conversion tracking that connects spend to enquiries, not just clicks

What you gain

Results in days

Campaigns can be producing enquiries within a week, which is the main reason to use paid alongside slower channels.

Spend tied to outcomes

Tracking connects budget to enquiries so decisions are made on cost per enquiry, not cost per click.

Controlled and adjustable

Budget, audience and timing can be changed daily, which suits launches and seasonal demand.

How it compares

Consideration	Paid advertising	SEO	Outbound sales
Speed to first enquiry	Days	Months	Weeks
Cost behaviour	Ongoing per click	Falls over time	Ongoing per rep
Control over volume	High	Low	Medium
Stops when funding stops	Immediately	Gradually	Immediately
Buyer intent	High on search	High	Interruption

Paid advertising against the alternatives for generating demand.

How we implement it

Define what an enquiry is worth
Agree the value of a lead and a customer, because without it no budget decision can be judged.
Confirm tracking works
Verify that conversions are measured correctly before spending, since unmeasured spend cannot be optimized.
Choose platforms deliberately
Select channels based on where the audience is and what intent they carry, not on what is popular.
Build landing pages that match
Point each campaign at a page that answers exactly what the ad promised.
Launch small and learn
Begin with a controlled budget to establish real costs before committing the full amount.
Optimize on outcome data
Shift budget toward what produces enquiries and stop what does not, using enough data to be reliable.